Why subscribe?

Digital campaigning practice is still relatively new, with a significant shift in what constitutes successful campaigning starting in 2016. There are relatively few experts in the field, and of those experts, a lot are embedded within political parties or are using their skills to fuel the fire of the culture wars.

I’ve worked on digital campaigns across the world, with a strong focus on the UK & Irish markets. As an in-house campaigner in start-up non-profits, digital campaigning companies, and INGOs I’ve mobilised millions of people to take digital actions, forcing governments and companies to change bad policy and practice.

This is where I’m sharing my thoughts and vibes checks of what’s happening in the world, and what it means for anyone trying to close the distance between how things are and how things could be. These are my personal views, and are sometimes off the cuff, but hopefully you’ll find some inspiration and tips to keep chipping away at progress.